Did you know that 95% of your conditioner ends up down the drain? The Good Stuff is the new innovative range of no-rinse conditioners, each consciously tailored for different hair types and packed full with nutrients that keep working all day long. Founded on the belief that there is a better way to care for our hair while respecting our planet, these leave-in formulas cut consumption and waste by reducing water usage and are housed in 100% recycled & recyclable bottles.

Our priority; simplifying and elevating our target audience’s haircare routine while delivering an eco-friendly solution. With the contemporary millennial woman in mind, one who lives a conscious but busy lifestyle, we focused on the range’s main strength: its unique formulation and custom-fit care.

Designed to address specific haircare needs; frizzy, fine, damaged, dry or color-treated hair, the range also includes one sulfate-free shampoo, to be used as part of the innovative haircare routine. To simplify the two-part regimen, we alternated pack colors; black for the shampoo and white for the six leave-in conditioners.